Mexico is a great travel destination for the U.S. market because it has an important tourist and competitive advantages over other nations, company executives assured Expedia, the online travel agency world’s largest, who reported a 30 percent growth in the number of reservations of tourists from that country to Mexico during the first half of this year compared to same period in 2010.
As part of the tour work done by different states of the union, to promote Mexico as a tourist destination in the U.S. market and increase the number of visitors from that country to our country, the Ministry of Tourism, Gloria Guevara Mango, met with Dare Khosrowshahi, President and CEO of Expedia.
At this meeting, Khosrowshahi, accompanied by the directors of this travel agency, said that all destinations in Mexico show growth in sales. ”Based on market behavior, Expedia has realized there is a change in consumer habits, which seeks to destinations that offer the most value for your investment, and Mexico does it.”
He reported that the company reports a significant increase in reservations to major destinations in Mexico, so the online travel agency world’s largest, is preparing to launch a campaign to Mexico later this year and the first quarter of 2012 to further improve these results.
In this meeting, which was also attended by Deputy Director General of Tourism Promotion Council of Mexico, Rodolfo Lopez Ingrate, and the Secretaries of Tourism of Sinaloa and Yucatan, Orillia Rice and Juan Jose Martin, respectively, the President of Expedia World Wide, Scott Durchslag, Mexico said the product is “highly attractive to consumers,” noting that the wealth and diversity of tourism in our country is a unique opportunity, so that “Mexico’s experience is an attribute that is sold himself. “
Expedia last year named Mexico as their best-selling international destination and second in total sales after Las Vegas, Nevada.
Mexico remains the favorite destination for American tourists; our country has a market share of 16.5 percent according to Commerce Department figures.
Satisfaction surveys show that 99 percent of visitors recommend Mexico as a travel destination, while 98 percent return on holiday to Spain.
As part of the agenda in Seattle, the head of the Tourism Ministry met with William Ayer, chairman and CEO of Alaska Airlines, who reported that during the first six months of 2011 the number of passengers to all destinations in Mexico has increased by 20 percent.
He explained that his company has worked with our country for 24 years and increase its connectivity to more destinations in the country.
It is noteworthy that during the summer-autumn season, the airline offers 93 flights a week, a figure that increased to 121 during the winter.
Alaska Airlines flies to nine destinations in Mexico: La Paz, Los Cabs, Mazatlan, Ixtapa-Zihuatanejo, Loreto, Puerto Vallarta, Manzanillo, Guadalajara and Mexico City.
William Ayer considered that Mexico is an excellent partner and acknowledged the efforts of the Tourism Ministry and the CPTM to work together to promote tourism tasks, “there is a mutual understanding and great enthusiasm for joint promotion of flights, destinations in Mexico,” said.
In addition, the Ministry of Tourism led Mexico Day in Seattle, I find that was attended by the leaders of the tourism industry and the media of the west coast, who presented the products offered by our country to international tourism, as the World Maya, Mexico routes, Colonial Treasures, Magic People, in addition to the archaeological sites, sites declared as World Heritage and events like the World Tourism Summit Adventure and Cultural Tourism Fair to be held this year in Mexico.
During this working visit to the United States, the Secretaries of Tourism of Sinaloa and Yucatán Rice Orillia Rodriguez and Juan Jose Martin Pacheco presented the tourist attraction with which our country.