Balearic tourist destination is the largest share of tourism expenditure captured during the month of June, with revenues generated by foreign visitors to 1,378 million Euros, an increase of 9.5% over the same period last year.
But spending per tourist fell 2.4% in June to reach an average of 916 Euros while revenue also dropped daily by 2.6%, with a rate of 114 Euros per day.
So emphasizes the Tourism Expenditure Survey (Eater) developed by the Institute of Tourism Studies and released Thursday by the Ministry of Industry, Tourism and Trade, to indicate that the Balearics concentrated 25.5% of total spending tourism generated in Spain and we have discussed with the new CEO of Tourism Promotion and Coordination of the Government, Jaime Martinez.
By market issuers, Balearic results mainly due to the markets of France, Ireland, Germany and Italy were the major contributors to increase revenue.
In the year to date, Baleares ranks as the fourth largest tourist destination with spending in the first half of 2011 with a balance of 3.242 million Euros, an increase of 8.3% over the same period in 2010.
The average daily spending in the first six months of the year was 106 Euros, a 2% increase compared to last year. Meanwhile, spending per tourist fell 1.6% to reach an average of 851 Euros.
Martinez is optimistic with the provisions of this August and announced a future adjustment of allocations for promoting tourism in the islands outside.
So the things Webmail hours Conselleria de Truism I Sports save 9 million of the 18 spent in the last term on the participation of Islands in the major international tourism fairs, meetings and contacts enhance and reduce the money for travel, accommodation, catering, etc., and for the installation of the pavilions.
The executive explained that his goal is to implement a major cut in the rental and installation of pavilions or stands, and achieve significant savings in moving the regional staff of this department.
The Department has redesigned its strategy to promote trade shows, spend less money and enhance the contacts secured in the briefing note.
The minister, Carlos Delgado, only travel to attend meetings strictly necessary to maintain all contacts with the industry, hoteliers, tour operators, travel agents and airlines, as long as the same cannot be held in the Balearics.
The head of tourism fairs remain in the time and will be accompanied by personnel essential to the development of those meetings, while the Department will report the results thereof upon arrival in Palma.
Also, to reduce the space of the stands of the Balearic Islands in the different fairs, which will mean significant savings?
Promotion of islands, but not municipalities.
In this regard, special efforts will be made to promote the brands of the four islands, Majorca, Menorca, Ibiza and Fomenter, but not municipalities separately.
This rethinking is to achieve greater profitability to the presence of the Balearic Islands in the main tourism fairs, while eliminating unnecessary expenses that do not contribute to ‘sell’ the product Balearic markets issuers.
The estimated savings that will lead to the implementation of these measures, which will be effective from the WTM in November this year, will be 50% of the costs generated by the three most important shows.