Melisa Lopez Guzman, Director General of Tourism in Solidarity said that security in the tourist area of town has been reinforced with continuous surveillance to safeguard order and integrity of vacationers same can be said to a safe destination and that municipal and state authorities have intervened immediately to recent events.
The official said it’s important to foster the image of the destination as its main economic engine of tourism is therefore highlighted the work of police forces in their efforts to keep vacationers are not affected.
“We must also look after the image of the destination and I think that of course we are sure it is working for the Department of Public Safety, which is pending with the municipal authority, the Directorate of Tourism we played another role in promoting and doing shows like tourist friend at the wheel, to increase the number of visitors to our destination “, said Lopez Guzman.
He noted that not only in public security work is in the tourist area of Playa del Carmen and the Mayan Riviera but also by the Directorate of Civil Protection has reinforced supervision at beaches with lifeguards to prevent incidents.
Moreover, the Director General of Tourism Solidarity noted that as the percentage of tourist arrivals to the Riviera Maya comparison of 2010 there is a slightly lower percentage to the registration of visitors from North America, however this has been offset by Latino market is maintained increase in arrivals to this destination by promoting the stability of hotel occupancy.
It also stressed the importance of strengthening national tourism and the necessary implementation of promotion to new markets between them maintain and improve the positive impact of the Riviera Maya with the European segment as this is a quality tourism for the pole stays because they usually remain long on average a week to 15 days leading to greater economic spillover.
He revealed that although some European countries are experiencing economic problems, this market is still generous to the destination, which is why the Department of Tourism through the Trust will seek to promote tourism positioning concrete strategies.
Melisa Lopez Guzman pointed out that among these strategies seeks to encourage growth in the economic assessment of tourism through promotions and service quality as a hallmark of the attractions of Playa del Carmen.
This has already started training programs for workers in the tourist service with 140 trained to date on issues dealing with tourism, such trainings are conducted in conjunction with the Tourism Ministry and will continue to replicate.
Finally, the CEO of Tourism said they are planning to attract the conventions and sports tourism for the dates that include the offseason to stabilize the activity by this type of initiative.